LINKEDIN Linkedin is a social networking site for the business community. The linkedin service allows registered member to establish and document networks of people they know and trust professionally. 1)How have the successful linkedin members used the network to their advantage? Linkedin has many features for the brand and social media marketers. Members of linkedin can establish their expertise through the linkedin contact platform, interact with their community via brand pages, groups and reach out to other's via brand linkedin messaging. Although many people view the social media site linkedin only as a site for job hunters and only for growing their professional network. Linkedin is an equally effective tool for generating new business ideas, leads and nurturing referral relationship. Among the advantages of using linkedin for business, a company page provides it's business members with the opportunity to share their company's story, en...
